IBL brand owners Sporty Solutionz moves court against Badminton Association of India
BAI had organised the lucrative IBL with marketing partner SSPL in 2013 but thereafter for two years 2014 and 2015 the League did not take place.
The second edition of IBL is now all set to return in January next year, but BAI has decided to organise the event this time alongwith new partner Sportzlive.
As a result, SSPL, who had invested heavily to deliver a highly successful season one and create the brand IBL, have pleaded in the court for protection of their intellectual property rights.
We on behalf of our clients, M/s Sporty Solutionz Pvt Ltd have applied for the protection of Intellectual Property Rights of our clients. We have invested heavily to build the Brand IBL. This is also associated with our goodwill.
We have pleaded in the Hon ble High Court of Delhi to restrict any other party from using the name, logo, title or any Intellectual Property associated with Brand Indian Badminton League or IBL, said the Sporty Solutionz counsel, Sanjeev Kumar.
The first edition of the IBL was conducted across six Indian cities Hyderabad, Delhi, Mumbai, Lucknow, Bengaluru and Pune from August 14 to 31, 2013.